Car Auction SEO Case Study

Twin Cities Car Auction

Twin Cities Auctions is the largest auto auction by volume, specializing in public car auctions in Minnesota. Whether you’re in MN or a surrounding state, we have vehicles for every budget and offer convenient shipping to your door! Why Choose Twin Cities Auctions? Inspect In Person: Visit us to inspect vehicles before bidding. Buy Online: Purchase vehicles sight unseen with confidence. Wide Selection: Vehicles to suit every budget. Exceptional Experience: Enjoy a seamless and satisfying auction experience.

The Challenge

Twin Cities Auto Auction struggled with limited online visibility. Despite offering high-quality services, they faced difficulty connecting with their target audience in the local area. Key issues included:

Low rankings in local search results.
Minimal website traffic from their desired geographic area.
Underutilized Google Business Profile and inconsistent NAP (Name, Address, Phone number) details across online platforms.

Results in 16 months Time Frame

Our Approach

We implemented a targeted local SEO strategy to address these challenges and improve their online presence. Here’s what we did:

Optimized Google Business Profile:
- Enhanced the profile with accurate information, engaging descriptions, and relevant categories.
- Regularly updated the profile with posts, promotions, and photos of auctions.
On-Page SEO Improvements:
- Focused on optimizing meta titles and descriptions with local keywords.
- Created location-specific landing pages to target the Twin Cities audience.
- Improved the site’s technical health, ensuring faster loading times and mobile responsiveness.
Content Creation:
- Developed locally relevant blog posts, such as “How to Buy a Car at a Twin Cities Auction” and “Best Tips for Selling Your Vehicle Locally.”
- Included FAQs tailored to common customer queries in the Twin Cities area.
Citations and Reviews:
- Built consistent NAP citations across local directories.
- Encouraged satisfied customers to leave positive reviews on Google and Yelp.
Backlink Strategy:
- Partnered with local businesses and organizations to earn high-quality backlinks.
- Submitted press releases to local media outlets to announce upcoming auctions.

The Results

The local SEO strategy produced tangible improvements in the client’s visibility and engagement:

Total Clicks: Increased to 2.6K over the last 6 months.
Total Impressions: Reached 276K, demonstrating higher exposure in search results.
Click-Through Rate (CTR): While still at 0.9%, the consistent upward trend in clicks shows growing interest.
Average Position: Improved to 27.9, indicating a steady rise in rankings.

These results were accompanied by:

A noticeable increase in attendance at auctions.
Improved website inquiries and calls via the Google Business Profile.

Car Auction SEO Case Study

Twin Cities Car Auction

The Challenge

Our Approach

The Results

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