Local SEO Specialist Philippines

Car Buying SEO Case Study

YourCarIntoCash

If you’re in Minnesota and looking to transform your old car into quick cash, we’ve got you covered. Our streamlined process takes away all the hassle, making it simple and convenient to trade in your junk car for instant money. With just a few steps, you can bid farewell to your old vehicle and welcome a pocketful of cash. Don’twait any longer – get a quote from us now and see the value your old car holds!

The Challenge

YourCarIntoCash, a Minnesota-based service helping customers quickly sell their old or junk cars for cash, needed to improve its online presence. Despite offering a hassle-free process, the website struggled with:

  • Low organic search traffic and visibility
  • Limited ranking for competitive keywords in the auto niche
  • A low click-through rate (CTR), affecting lead conversions

The goal was to increase search visibility, attract high-intent users, and drive more qualified leads.

Results in 16 months Time Frame

Our Approach

A structured SEO strategy was implemented to enhance search performance:

1. Keyword Optimization

We conducted in-depth keyword research to target high-intent search terms related to selling junk cars in Minnesota. These were strategically integrated into title tags, meta descriptions, and on-page content.

2. Content Expansion

To capture organic traffic beyond transactional searches, we developed high-value blog content addressing common pain points, such as how to get the best price for a junk car and the benefits of selling quickly.

3. On-Page SEO Enhancements

The website structure was optimized for search engines, including improvements in:

  • Internal linking for better crawlability
  • Image optimization and structured data for rich results
  • Mobile responsiveness and page speed to enhance user experience

4. Local SEO Focus

Since YourCarIntoCash serves Minnesota, we strengthened its Google Business Profile and optimized location-based keywords to boost visibility in local search results.

5. Link Building & Digital PR

Authoritative backlinks were secured from industry-relevant websites, increasing domain authority and search credibility.

6. CTR Optimization

Title tags and meta descriptions were rewritten with clear value propositions and action-driven messaging to encourage more clicks from search results.

The Results

  • 15,000 Total Clicks – Significant improvement in organic traffic
  • 1.45 Million Total Impressions – Increased brand visibility in search results
  • 1% Click-Through Rate (CTR) – Better engagement from search users
  • Average Position: 25.5 – Continuous progress in keyword rankings

The website saw steady and sustainable growth, with organic traffic climbing month over month. By focusing on targeted content, on-page optimizations, and local SEO efforts, YourCarIntoCash significantly expanded its reach and lead generation.

Key Takeaways for Businesses

  • SEO is a long-term investment that delivers compounding results over time
  • A mix of keyword strategy, content, and technical SEO leads to growth
  • Enhancing local search presence is essential for location-based services

Looking to achieve similar results? A well-executed SEO strategy can turn a website into a lead-generating powerhouse.