How ArmaSEO Works
If you run a water mitigation and restoration company, your best calls usually come from Google Maps. Our process is built for one outcome: more urgent, high intent calls for the services you want to sell, with tracking that shows what is working.
Your Step-by-Step Process
This is written from your side as the client. You will always know what we are doing, why it matters, and how it ties back to calls.
We confirm what you want more calls for
We start by clarifying your priority services, service areas, and intake path so we build the right plan from day one.
- Top money services and job types
- True service radius and priority areas
- Phone, form, and response flow
We tighten your Google Maps relevance
Your Google Business Profile and pages must match what homeowners search in emergencies. We align categories, services, proof, and structure.
- Services and service signals
- Trust signals (reviews, photos, proof)
- Coverage setup to support your area
We build pages that convert fast
We create or rebuild service pages around emergency intent so visitors can choose quickly and call from mobile without friction.
- Service-first copy and structure
- Tap-to-call and quote paths
- Clear expectations and next steps
We expand coverage without fluff
We build a clean service area structure that supports Maps visibility across your real working radius, not just near your address.
- Service area plan and rollout
- Internal linking for relevance
- Consistency across key services
We validate calls and lead actions
We set up tracking so you can see which pages and services are producing leads and which improvements are driving calls.
- Call tracking and form tracking
- CTA click tracking where needed
- Validation and clean reporting
You get a done list and what is next
Every month you get what was shipped, what moved, and the next priority list, tied back to calls and inquiries.
- Proof-of-work delivery
- Clear visibility and lead snapshot
- Next cycle priorities
Tools We Use (So You Can See What Is Working)
We keep the stack simple and transparent. The goal is not dashboards. The goal is clear decisions tied to calls and booked work.

Nimbata
We track phone calls and form inquiries so you know which services, pages, and sources are driving leads.

Rybbit
Simple, client-friendly reporting so you can understand performance without digging through confusing analytics.

Search Atlas
We use Search Atlas to support service area dominance, rank tracking, and visibility signals, including how your services show up in modern search.
Our Guarantees
Clear scope. Clear deadlines. Clear proof. If we miss execution milestones we keep working until it is done.
No Locked-In Contracts
You stay because we deliver, not because you are stuck in a long agreement.
- Month-to-month, cancel anytime before the next billing cycle.
- No surprise fees or confusing add-ons.
- Clear scope so you always know what we are working on.
20-Day Sprint Launch
We launch your local foundation within 20 days of receiving access and core info, or you get a service credit.
- Confirm core services, service areas, and contact flow.
- Align GBP services so Google understands what you do.
- Validate tracking for calls and form inquiries.
Proof-of-Work, Every Month
You get a clear done list plus a results snapshot. If it is not delivered, you get a service credit.
- What was shipped: pages, GBP updates, and fixes.
- What moved: calls, forms, and visibility signals.
- What is next: the priority list for the next cycle.
10% Giving Commitment
10% of our profit supports local churches and feeding programs.
- You grow your business while helping fund community support.
- We stay values-driven, not volume-driven.
- Long-term thinking, not short-term tricks.
Ready to stop guessing what is working?
Book a 15-minute audit. We will show you what to fix first and how we will track results.