The listing that decides the map pack.
When someone searches "solar company near me", Google shows three businesses on a map before anything else. Which three is decided almost entirely by the Google Business Profile. We run yours like the revenue asset it is.
What you get, specifically.
- Complete and correct: categories, services, hours, service areas, and attributes, tuned to what Google actually ranks.
- Fresh photos and posts: a cadence of real job photos, the signal most competitors quietly ignore.
- Review velocity and replies: systematic post-job review capture and owner replies that read like a human wrote them.
- Spam defense: we report the fake listings and keyword-stuffed competitors crowding your map.
Where it fits in the system.
Profile work is stage two of the system, fix the foundation, and it is usually where the fastest wins live: most trade profiles are half-filled and unattended.
Serving solar installers and electricians across the US and Australia. See how the full method works.
Further reading: Google: How local ranking works
Can't we manage the profile ourselves? +
You can, the same way you could do your own bookkeeping. The factors change constantly and the cadence matters; unattended profiles sink. We do it every day.
How fast does profile work show results? +
Profile improvements are usually the fastest lever in local search: movement often shows inside sixty days.
Is this included in the plans? +
Yes, every plan includes full profile management. It also works as the first month of a founding engagement.
Our profile was suspended before. Can you help? +
Usually, yes. Suspensions mostly trace to guideline violations someone made in good faith: a keyword in the business name, a virtual address, duplicate listings. We fix the cause, file the reinstatement, and keep the profile clean afterward.
How many reviews do we actually need? +
More than the competitor above you, arriving steadily. The pace matters more than the total: forty fresh reviews a year beats four hundred that stopped in 2024. We build the ask into your job-completion flow so it runs itself.
The part most agencies skip explaining.
Google decides local rankings on three axes, and it publishes them: relevance, distance, and prominence. You cannot move your address, so the whole game is the other two. Relevance lives in the profile: categories, services, descriptions, and attributes that tell Google exactly what work you do. Prominence lives mostly in reviews: their pace, their recency, their content, and whether the owner replies like a human. A profile left unattended loses on both axes to any competitor who works theirs weekly.
Weekly is the operative word. Our cadence: fresh job photos from your crews, posts that Google treats as activity signals, questions answered before a competitor answers them wrongly, services and hours kept exact, and every review replied to within days. None of it is glamorous; all of it compounds. Most trades profiles we grade have not been touched in months, which is precisely why the fast wins live here: profile improvements typically move map rankings inside sixty days, faster than any other lever we run.
Then there is defense. Map spam is rife in the trades: fake listings, keyword-stuffed business names, competitors with three profiles for one shop. We report them systematically, and we keep your own profile inside the guidelines so it never earns a suspension. If the worst happens anyway, reinstatement is a process we have run before, not a panic.
Want this working for your company?
Fifteen minutes on a call. You talk about your business, we show you what it would take in your market.