Solar leads nobody else gets.
Buying solar leads means paying for a homeowner five competitors are already calling. We generate solar leads the other way: rankings you own, calls that come to you alone, and a record of every job they book.
What you get, specifically.
- Exclusive by definition: a call from your own ranking is never resold, shared, or aged.
- Map pack plus organic: the top three map results and the classic results both feed the same phone.
- Cost that falls over time: paid leads reprice every month; a ranking keeps producing after it is earned.
- Counted in booked jobs: every call recorded and attributed, so you know the cost per install, not per click.
Where it fits in the system.
Lead generation is the outcome the whole system points at: the audit finds the demand, the foundation and city pages capture it, and call tracking proves every lead arrived.
Serving solar installers and electricians across the US and Australia. See how the full method works.
Further reading: SEIA market research
How is this different from buying solar leads? +
A purchased lead is sold to several installers at once and gets colder with every resale. A lead from your own ranking calls you first and only you. It costs more effort up front and much less per booked job after.
How many leads can we expect? +
Depends on your metro and its search demand; that is exactly what the fifteen-minute call quantifies. We show you the monthly search volume in your market before you spend anything.
How fast do the first calls arrive? +
Map pack movement typically shows in sixty to ninety days. Organic pages compound over three to six months and keep climbing.
Do you guarantee a number of leads? +
No, and be wary of anyone who does before seeing your market. What we do instead: show you the search demand in your metro before you spend anything, then report actual calls weekly so the trend is visible from the first month.
Do you also run paid ads? +
The plans are organic-first because that is the asset that compounds. If paid makes sense as a bridge while rankings build, we will say so and can run tightly scoped campaigns, but we will never use ads to hide organic results that are not coming.
The part most agencies skip explaining.
Run the numbers on a shared lead and the model falls apart on its own. You pay per name, the same name goes to four or five competitors, and by the time your closer dials, the homeowner has already heard two pitches. Close rates on shared solar leads routinely sit in the low single digits, which means the real cost per booked install is five to ten times the sticker price of the lead. And the moment you pause the spend, the pipeline is empty again.
An owned lead engine inverts every one of those properties. We build it from three parts working as one system: a Google Business Profile that wins the map pack for "solar installers near me", service-area pages that catch buyers in every suburb you crew, and buyer-question content that reaches homeowners while they are still comparing. All of it points at one tracked phone line, so nothing produced by the engine goes uncounted.
Exclusive means exactly that: the caller found you, not a list broker. They are further down the funnel, they have usually read your reviews already, and no competitor received the same inquiry. The engine takes about a quarter to reach cruising speed, which is why the plans are month to month: you watch the leading indicators move weekly and judge for yourself.
Want this working for your company?
Fifteen minutes on a call. You talk about your business, we show you what it would take in your market.