Solar SEO that books installs.
Homeowners still search for solar every day, tax credit or not. SEO for solar companies means owning those searches in the metros you crew: the map pack, the organic results, and the questions buyers ask before they commit.
What you get, specifically.
- Service-area pages that rank: a real page for every market you serve, carrying local data, not thin duplicates.
- Buyer-question content: payback periods, financing after the credit, battery pairing: the searches that precede a signature.
- Review velocity: a system that turns finished installs into the review stream Google rewards.
- Technical cleanup: speed, schema, and structure, the invisible work that decides who ranks.
Where it fits in the system.
This is the foundation-and-surface-area work of the system, applied to solar: profile, site, service-area pages, and buyer content, all measured in tracked calls.
Serving solar installers and electricians across the US and Australia. See how the full method works.
Further reading: Energy.gov: Homeowner's Guide to Going Solar
Is solar SEO still worth it after the tax credit ended? +
More than ever. Demand shrank less than lead prices rose, so the cheapest booked install now comes from rankings you own rather than leads you rent.
Do you handle commercial solar too? +
Yes. Commercial searches are fewer but far higher value, and most installers ignore them entirely, which is the opportunity.
What do you need from us? +
Access to your Google profile and website, plus thirty minutes with whoever answers your phones. We handle the rest.
How do you handle residential versus commercial solar? +
As separate keyword universes, because they are. Residential runs through local and maps; commercial runs through longer, lower-volume, higher-value searches. Most plans start residential and add a commercial layer once the local engine is producing.
We already have an agency. How do we compare? +
Ask them for three things: call recordings attributed to keywords, suburb-level rankings, and what they published last month. If any answer is fuzzy, the free audit will show you what is actually there.
The part most agencies skip explaining.
The post-credit solar buyer researches harder than the 2025 buyer did. Fewer impulse quotes, more questions: payback periods without the credit, financing that still works, whether batteries change the math, which local installer will not disappear in a downturn. Every one of those questions is a search, and almost no installer website answers them, which is why aggregators and lead brokers still capture that traffic and sell it back to the industry.
Our solar SEO work is built around that buyer. The architecture is deliberate: a hub that establishes what you do, service-area pages carrying real local data for every market you crew, and answer content for the questions your metro actually asks, informed by the buyback plans and incentives that apply there. Review velocity runs alongside, because a page one ranking with a weak review profile still loses the call. It is the same discipline you can inspect on this site: we rank for solar marketing terms using exactly the playbook we sell.
The US and Australia differ in the details, STC rebates versus state programs, export limits versus net metering, and the pages reflect it. What does not differ is the measurement: tracked calls, suburb-level rankings, and a one-page monthly report. Start with the free profile grade to see where you stand today.
Want this working for your company?
Fifteen minutes on a call. You talk about your business, we show you what it would take in your market.